MUMBAI: Discovery Communications India has claimed that its newly launched Hindi GEC Discovery Jeet with a reach of over 140 million on the launch day.
The channel is available in the base pack of all leading multi system operators (MSOs) and direct to home (DTH) players.
The broadcaster also said that the Top 10 EPG position will ensure that viewers have the opportunity to sample the differentiated programming.
Discovery Jeet is new entertainment channel from Discovery India with meaningful content spanning biopics, historicals, crime, and comedy. The channel launched on 12 February.
Discovery Communications India SVP & Head – Affiliate Sales Vijay Rajput said, “We are delighted with the overwhelming support that we have received from the cable fraternity. We thank all the affiliate partners for helping us rewrite history. It is a matter of pride that Discovery Jeet has launched with a reach of 140 million plus – a feat never achieved before in the annals of TV history in India.”
Source : http://www.televisionpost.com/jeet-had-a-reach-of-140-million-on-launch-day-claims-discovery/